Learn about Advanced Product Designer App

Advanced Product Designer App is a cloud-based business tool that helps you design, simulate and deploy an insurance product. Business analysts can use Advanced Product Designer in collaboration with a project team.

With Advanced Product Designer App, a Business System Analyst can:

Define an insurance product, including coverages, exclusions, conditions, risk details, and other attributes
View the product in PolicyCenter and create a policy submission

Marketplace GO products make it easy to get started with APD. GO products include USA Workers Compensation, USA Commercial Inland Marine, Canada Personal Auto, and many others. You can download the mind maps and XML templates and import them into APD. While mind maps are a starting point for product design, they do not provide functionality such as rating and rules.

Note: Mind maps are developed in XMind, a mind mapping and brainstorming tool developed by XMind Ltd.

APD product workflow

Developing an insurance product with Advanced Product Designer App is an iterative process. You prototype a product through the conceptualize and visualize steps and generate the product in the finalize step. Even after the product is in production, you can continue to modify the product details in each step as business requirements change.

The steps for creating a product using Advanced Product Designer App are:

Conceptualize

In conceptualization, you design and review the product. There are three ways to begin conceptualizing products:

Conceptualize in mind map: You can conceptualize the product by creating a mind map that captures the product requirements. This is done using XMind 8, mind-mapping and brainstorming software developed by XMind Ltd. Use XMind to create a tree-like mind map capturing risk objects, coverages, exclusions, and conditions for the insurance product. This mind map can be loaded into Advanced Product Designer App to create an insurance product.
Conceptualize in Advanced Product Designer App: If you choose not to develop a product using a mind map, you can develop the product directly in Advanced Product Designer App. You can manually add product details and change the product if necessary.
Upload a template: You can upload an XML or JSON template into Advanced Product Designer App to continue developing that product.

During conceptualization, you review the mind map and APD App product with team members and incorporate their feedback into the product design.

Project team members: Business System Analysts, Business Analysts, and Product Managers are involved in conceptualization. Users of the product, such as underwriters, may provide input.

Visualize

In PolicyCenter, you can visualize the product by navigating through a submission or other policy transaction just like you do with products installed in PolicyCenter. For example, you can visualize a policy submission by navigating through the product screens, adding risk objects, selecting coverages, and entering policy data.

Visualization enables you to interact with your product in PolicyCenter. If you need to make changes, update the product in Advanced Product Designer App.

Project team members: Business System Analysts are involved in visualization. Business Systems Analysts may consult with Product Managers and Business Analysts. Users of the product, such as underwriters and actuaries, may provide input.

For more information, see Integrating Products with PolicyCenter

Finalize and generate

When you have finished entering product details in Advanced Product Designer App and gotten approval on the visualized product, you are ready to finalize the product. In PolicyCenter, finalization generates the product from the APD App product, creating the artifacts needed for PolicyCenter including entities, product model, and user interface elements.

After you generate the product, you can enhance the installed product using the development tools provided by PolicyCenter, such as Guidewire Studio. You can create underwriting rules, rating, and forms management. You can integrate with other applications, and make other changes to meet your needs. Incorporate any changes made to the APD App product by regenerating it and merging changes.

For more information, see Integrating Products with PolicyCenter